When potential customers visit your site,
they want to know that it’s a convenient
venue to do their shopping. That is why your
site must be equipped to take credit cards
for the online purchases. If you don’t,
you might as well hang up a sign that says,
“We don’t want your business.”
You must establish a way to get paid for
your goods and services, that’s convenient
for the consumer as well. There are two components
to do this. First, is an Internet-ready merchant
account that allows you to accept credit cards
online. Second is a secure payment gateway
system. You can view this as the credit card
swipe machines that you see everywhere. The
only difference is that it fits into your
shopping cart software. Hostway offers Miva
Merchant shopping cart software, which is
compatible with all major payment gateway
services that connect your store with your
merchant account provider. This handles fraud
checks on each transaction as well as the
transfer of funds from your customer’s
credit card to your bank account. A payment
gateway is designed to read the information
from order forms and translate it for the
merchant account. Though both of these features
can be obtained separately, if you have not
yet established either one, we recommend that
you shop for them together to save yourself
the hassle.
Hostway provides an instant merchant account/payment
gateway application so that you can start accepting
credit cards within hours. As a Hostway Ecommerce
customer, you receive free setup on your merchant
account/payment gateway account (for Commerce
Gold Plus and above).
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