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| Why
Should I Open an Online Store? |
Put simply, we are in an
age of small-business ecommerce, where having
an online presence is a fundamental concept
in owning any successful business. As ecommerce
is accruing billions of dollars in revenue,
and growing, it is both impossible and foolish
to ignore the possibilities that your business
could have in this marketplace.
You must have a clear understanding of what
exactly Ecommerce means. Ecommerce is the
ability to actually sell products through
an online store. In recent years, these electronic
stores have become a huge part of our economy.
Many small businesses have managed to double
or triple their revenue by simply making their
products available through the Web. This success
relates to the fact that Ecommerce is a less
expensive alternative to owning an offline
store, or a catalog business, for instance,
because of production, distribution costs,
etc. If you move your store online, you gain
immediate exposure.
Owning an online store will broaden your
opportunities and capabilities to sell and
cater to both a wide, vast audience. With
the emergence of Internet technology, consumers
have access to shop outside the area in which
they live, and obtain a more specific product
they are looking for. With the proper entrepreneurial
steps, your online store will provide a luxury,
convenience, for your consumer. Your store
will stand apart from many others. You just
have to know how to play the game….
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| What's
Involved in Building an Online Store? |
First and foremost, it’s
of utmost importance to acknowledge that there
is a certain order of events that must occur
when you are taking your business online.
Ecommerce is one of the most integrated solutions
when it comes to taking your business online,
and you must look at all the different components
that are necessary to take part in the excitement
and potential profits. For example, shopping
cart software, web hosting and a merchant
account are all necessary features of bringing
your online store ALIVE. Above all, it’s
necessary to KNOW your product. Knowing your
product will influence some of the technological
requirements, as well as dictate the required
features and options you will need to bring
your store to the Web. Your shopping cart
application is what will make this all happen.
You must choose the right store creation
and management tool, which is generally
called a shopping cart. Shopping cart software
makes it possible to have an online brochure
where your customers can browse, add items
to their virtual shopping cart, and check-out
through an order form. Shopping cart software,
which should be both easy to use and powerful,
is what makes Ecommerce possible. Reputable
hosts will offer Ecommerce packages that
include the shopping cart software. Hostway
offers Miva Merchant shopping cart software,
which is able to plug right into a merchant
account to do online credit card processing.
An Internet merchant account is a type
of bank account that allows you to accept
credit card payments online. It handles
fraud checks on each transaction, as well
as the transfer of funds from your customer’s
credit card to your bank account. You will
need a merchant account in order to perform
any online credit card transactions. Also,
in addition to the Merchant Account, you
will need an online payment gateway that
often comes included with a merchant account.
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| Who's
Going to Build It and Administer It? |
It is necessary that you
choose a hosting company that will host your
online store and your web site. The hosting
company should be able to provide you with a
reliable, secure, easy, and powerful environment
within which to establish your on-line business,
as well as provide you with cutting edge technology.
A reliable host will be able to give you the
connectivity and resources you need to get you
online business up and available for the world
to see. You will need simple storefront solutions
for your online business, as well as the technical
support, that will allow out you to grow and
succeed on the Internet.
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| How
Much Will It Cost? |
| Ecommerce plans may range
anywhere from $20 a month, to $130 a month.
You just need to select the plan that best suits
the requirements specific to your product and
Ecommerce storefront. You have to take into
account the number of products you’ll
be selling, your customer base and the traffic
to your site you anticipate, etc., as these
factors will determine the type of plan you
should choose. |
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| Did
You Say "HOSTWAY"?
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Yes, that’s right,
Hostway is the company that will most certainly
fulfill your needs and goals to bring your storefront
creation to life….
Since 1996, Hostway has been providing Ecommerce
solutions to tens of thousands of businesses
like yours around the world. Our ranks of
successful and satisfied customers are growing
each day. We would like to think that's because
we know what it means to support business
critical Ecommerce enabled web sites. After
all, many of our customers derive 100% of
their revenue from their online stores.
Our stellar development team is on the cutting-edge
of technology today and already making waves
into tomorrow. Our industry-leading technical
support staff is available 24x7 to answer
your questions and work with you to resolve
your problems. Your website and all material
on our severs is fully secure in our data
center with 24x7 network monitoring, 24x7
security guard as well as state of the art
backup systems.
With Hostway, your business and our experience
will pave the way into the 21st century. With
Hostway’s Ecommerce solutions, you will
stand out in an expanding online store community.
First, choosing from one of Hostway’s
shopping cart software will lead you on the
path to success...
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Go
to Key Ecommerce Steps  |
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