CLIENTS

Hostway gives Thehairstyler.com a Cut Above the Rest
www.thehairstyler.com

Fancy going online, receiving a personal hair consultation with a world expert, and then taking a look at what you might look choosing from over 3,000 hairstyles in 52 different colours. Well, now you can courtesy of http://www.thehairstyler.com (thehairsatyler.com) whereby subscribers can make each day a different hair day.

Indeed, thehairstyler.com provides consumers with literally hundreds of ideas of trend setter styles by way of its celebrity hairstyle listing. You can look like Elvis one day or take a look at how others would see you with a Janet Jackson style by simply uploading your photo at the click of a mouse.

Boasting more than 10,000 unique visitors each day, thehairstyler.com was established three years ago in a bid by its Sydney-based founders, Michael xx and xx, to complement the shopfront hairdressing salon experience with a personalised, online consultation.

With most subscribers now based in North America, the hairstyler.com has gone from strength to strength both content and user experience since its humble beginnings in Meadowbank. More than 100,000 subscribers are currently signed up and enjoying unlimited access round the clock.

Critical to the success of the website’s attraction are service reliability, security and bandwidth. Two years ago, in a bid to keep up with its subscriber base growth, thehairstyler.com staged a comprehensive review of its online IT infrastructure and turned to Hostway for its web hosting needs.

“We chose Hostway following a review of its capabilities to provide scalability, guaranteed bandwidth provision and access to a network of redundant data centres in Sydney and throughout the US, “ says Michael xx, Director and Founder of thehairstyler.com.

Hostway offers Australian small to medium enterprises a full set of wholesale products and services supporting both Microsoft and Linux platforms, including domain name registration, shared hosting, e-commerce hosting, dedicated servers and fully-managed complex hosting solutions.

The hairstyler.com uses Hostway’s dedicated server service which includes a dedicated firewall critical for security, round the clock technical support, critically important for a consumer audience wanting unlimited access at an individual’s moment of need, and enough bandwidth for the company to add over 100 new hairstyles each month.

The service also enables thehairstyler.com to issue a monthly newsletter to all subscribers without losing sleep over security and bandwidth capacity.

Hostway’s service provides thehairstyler.com with:

“Indeed, the use of multimedia within the virtual hairstyling experience is critical and, as a result, “provision for ample bandwidth rated highly among the list of must-haves from any appointed web hosting company”, says xx.

By outsourcing its website provision to Hostway, the hairstyler.com can obtain detailed analysis of traffic statistics, unlimited forwarding, email aliases and autoresponders, free Software/Scripts, a guestbook and message board.
Security is guaranteed through the use SSL (Secure Socket Layer) encryption, free secure server URL, SSH (Secure Shell/Telnet) encryption and Intrusion Detection System.

Today, content from thehairstyler.com is provided on a regular basis to other websites, including specialist advice on beards to major corporates including Braun and Gillette. Links are also provided to global health and nutrition websites. As a result, service reliability and uptime go hand-in-hand with the whole consumer experience.

As xx, says, “Continuous innovation and an open management style have kept us ahead of our competitors. But having a reliable website hoster is critical to our business. Our customers need tailored information within an immediate timeframe and in a form they can use and enjoy. Hostway helps us to act with the agility we need to stay number one.”

So, next time, you want to look like the star in your latest movie visit or you want to have a Kirsten Dunst or Brad Pitt hair style you may just want to take a look at thehairstyler.com.

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