| [Oct
22, 2003] |
Hostway
Launches Australian Reseller Partner Program
Sydney – 22 October, 2003 –
Hostway Corporation, a global leader of web
hosting services and online business tools for
small-to-medium-sized enterprises (SME), today
announced the launch of its multi-tiered reseller
program in Australia in a further signal of
its market expansion in the region. The flagship
program allows resellers to choose from a variety
of membership levels while continuing to receive
technical support directly from Hostway.
Chicago-headquartered, Hostway, opened offices
in Sydney in April and currently has more than
300,000 customers globally for its range of
domain name registration, shared hosting, ecommerce
hosting, dedicated server and fully-managed
complex hosting services.
Hostway’s channel partner program is split
into three levels to accommodate different member
models and provide opportunities for success
at varying levels of participation. Potential
partners can opt for an Affiliate, Agent or
Private label.
Affiliate Program: Enables organisations and
individuals to collect a commission for referring
qualified clients interested in receiving Hostway
services. Commission is provided if customer
remains using Hostway services for a minimum
of 45 days. Hostway manages all activities associated
with closing the sale and provides customer
billing and support.
Agent Program: Designed to provide reliability
of service to resellers. It enables a range
of organisations from web design firms to system
integrators and IT consultants to offer co-branded
Web hosting services through Hostway. For every
hosting plan sold through the reseller’s
marketing efforts, it receives a percentage
of the revenue incurred, offering the reseller
the possibility of gaining additional profits.
Other benefits include:
- First-rate Hostway technical and customer
support focused on the agent’s customers
- A reseller portal that can be accessed
through Hostway’s intuitive and robust
control panel, SiteControl, enabling agents
to receive targeted information related to
their specific needs and services
- Dedicated Service Managers focused on offering
support and assistance to all agents and their
specific needs
- Commission structure based on revenue rather
than number of orders, enabling resellers
to receive additional dollars for any service
upgrades, product add-ons and other special
promotions
- Private Label: Hostway provides Private
Label partners with a comprehensive line of
hosting solutions that can be rapidly deployed.
- Hostway is responsible for maintaining the
facilities, network, equipment, architecture,
deployment, software and billing.
- Reseller partners are responsible for marketing,
sales, billing and customer support activity.
Resellers retain the ownership of their customers.
Monthly fees are discounted based on the volume
of business completed and adjusted according
to monthly volume.
“We listened to our customers and partners
and constructed our Australian channel partner
strategy based on that feedback. Our program
allows channel partner members to deliver best-of-breed
hosting solutions to SMEs who want to rapidly
improve their web presence for business benefit
but not pay the earth for service,” said
Michael Farrell, general manager, Hostway Corporation.
Reseller participants that sign up for any program
will receive a number of benefits, including:
- Sales training and support from Hostway
in Australia
- Access to the Hostway partner Web site,
marketing, artwork and sales tools.
- Regular channel communications updates,
including a monthly
newslettter and customer packs
- Monthly prizes
Established in 1996 and headquartered in Chicago,
Hostway supports web hosting provision for more
than 300,000 customers globally and has been
profitable every quarter since its inception.
The company is one of the five largest pure-play
web hosting companies in the world and has compiled
a successful record of integrating acquired
companies smoothly and delivering superior service
to customers of these companies. In recent months,
it has become one of the fastest growing domain
name registrars.
About Hostway
Hostway Corporation is a provider of award-winning
web hosting services and tools, supported by
superior customer service. Working primarily
with small- and medium-sized businesses, Hostway
provides the best of hosting technology with
innovative online tools to assist customers
to broaden their reach and grow their business.
Hostway offers a wide range of shared and dedicated
server plans to partner with their customers
– from the launch of a Web site through
every stage of online growth.
Founded in 1996, the Chicago-based company supports
more than 300,000 websites worldwide. Hostway
has expanded its global reach by opening an
office in Korea in 2000, a UK office in 2001
and a Dutch, Canada and Australian office in
2003. Hostway is a private company, has posted
a profit every quarter since its inception and
does not rely on outside capital.
For more information on Hostway Corporation
please contact:
Terri Stewart-Williams
Hostway Corporation
Terri@hostway.com.au
Tel: 02 9922 6300
David Bass/Jo Balfour
LEWIS PR
davidb@lewispr.com / joanneb@lewispr.com
Tel: 02 9901 4235
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