| Fancy going online, receiving a personal hair consultation with
a world expert, and then taking a look at what you might look choosing
from over 3,000 hairstyles in 52 different colours. Well, now you
can courtesy of http://www.thehairstyler.com
(thehairsatyler.com) whereby subscribers can make each day a different
hair day.
Indeed, thehairstyler.com provides consumers with literally hundreds
of ideas of trend setter styles by way of its celebrity hairstyle
listing. You can look like Elvis one day or take a look at how
others would see you with a Janet Jackson style by simply uploading
your photo at the click of a mouse.
Boasting more than 10,000 unique visitors each day, thehairstyler.com
was established three years ago in a bid by its Sydney-based founders,
Michael xx and xx, to complement the shopfront hairdressing salon
experience with a personalised, online consultation.
With most subscribers now based in North America, the hairstyler.com
has gone from strength to strength both content and user experience
since its humble beginnings in Meadowbank. More than 100,000 subscribers
are currently signed up and enjoying unlimited access round the
clock.
Critical to the success of the website’s attraction are
service reliability, security and bandwidth. Two years ago, in
a bid to keep up with its subscriber base growth, thehairstyler.com
staged a comprehensive review of its online IT infrastructure
and turned to Hostway for its web hosting needs.
“We chose Hostway following a review of its capabilities
to provide scalability, guaranteed bandwidth provision and access
to a network of redundant data centres in Sydney and throughout
the US, “ says Michael xx, Director and Founder of thehairstyler.com.
Hostway offers Australian small to medium enterprises a full
set of wholesale products and services supporting both Microsoft
and Linux platforms, including domain name registration, shared
hosting, e-commerce hosting, dedicated servers and fully-managed
complex hosting solutions.
The hairstyler.com uses Hostway’s dedicated server service
which includes a dedicated firewall critical for security, round
the clock technical support, critically important for a consumer
audience wanting unlimited access at an individual’s moment
of need, and enough bandwidth for the company to add over 100
new hairstyles each month.
The service also enables thehairstyler.com to issue a monthly
newsletter to all subscribers without losing sleep over security
and bandwidth capacity.
Hostway’s service provides thehairstyler.com with:
•
A Domain Name
• Site
Management tools (with detailed traffic statistics)
• Email
(xx POP3/SMTP accounts, Web-based email, unlimited forwarding,
unlimited email aliases and unlimited
auto-responders)
• Free
Software/Scripts
• Security
features (Secure Socket Layer encryption, free secure server
URL and intrusion detection). This
includes free security patching and port monitoring.
• Support
and Backup (24x7 support via toll-free phone and email)
• Multimedia
(Shockwave)
“Indeed, the use of multimedia within the virtual hairstyling
experience is critical and, as a result, “provision for
ample bandwidth rated highly among the list of must-haves from
any appointed web hosting company”, says xx.
By outsourcing its website provision to Hostway, the hairstyler.com
can obtain detailed analysis of traffic statistics, unlimited
forwarding, email aliases and autoresponders, free Software/Scripts,
a guestbook and message board.
Security is guaranteed through the use SSL (Secure Socket Layer)
encryption, free secure server URL, SSH (Secure Shell/Telnet)
encryption and Intrusion Detection System.
Today, content from thehairstyler.com is provided on a regular
basis to other websites, including specialist advice on beards
to major corporates including Braun and Gillette. Links are also
provided to global health and nutrition websites. As a result,
service reliability and uptime go hand-in-hand with the whole
consumer experience.
As xx, says, “Continuous innovation and an open management
style have kept us ahead of our competitors. But having a reliable
website hoster is critical to our business. Our customers need
tailored information within an immediate timeframe and in a form
they can use and enjoy. Hostway helps us to act with the agility
we need to stay number one.”
So, next time, you want to look like the star in your latest
movie visit or you want to have a Kirsten Dunst or Brad Pitt hair
style you may just want to take a look at thehairstyler.com. |